How, as entrepreneurs, have you built your personal brand without truly sacrificing the “life factor”?

This is such a loaded question that has a lot of answers to it. At a high level, your personal brand is whatever you are consistently doing as an entrepreneur.

Sacrificing the “life factor” is a black and white statement. First of all, there are different types of entrepreneurship. So, if you’re starting something from complete scratch, then you are going to sacrifice more of your life factor than if you are starting a franchise for example. It depends on what entrepreneurs you are going to be.

You state later on that throughout the period you tried to rebrand yourself that you left your job because you couldn’t stand it. So, one of the things is that if you’re going to quit your job for a principle, I totally get that feeling especially in your 20s - been there. But, you have to take a look at the bigger picture if you’re really serious about being an entreprenur and running a company. A part of that is being able to focus on that company, and if you take your personal finances out of your life, even though you hate your job, you have to look at the bigger picture. You need to sacrifice the time at the job in order to get the income so you can futher along focus on your business.

I’ve worked a lot of part time jobs at Starbucks and Amazon, strictly to make sure I’m focused on the big picture - which is to keep enough fuel in the tank financially to keep my personal life going. That money did not interfere with that I wanted to build, which is a business of value.

A really big problem here is that you say later on you feel isolated socially, because isolation is not how humans thrive. Being an introvert does not meant that you don’t need human contact. Introverted just means that your energy from a certain place, like being by yourself for a little while, but it doesn’t mean you don’t need human contact at all.

On the business front of that, I would really make sure that that 16h you are putting in, that you are using it for something useful. Just because you are busy does not mean you are doing something that’s effective. If you only used lets say 5h a day to talk to your prospects, you would notice the benefits sooner than later. The last thing you would want to be doing is building something for 16h a day and then finding out nobody wants it.

When it comes to the dating aspect, women care about financial stability and security. But it depends on where the woman is in her life. So, for all you know, she might want a guy right now that is a driven entrepreneur. I think if you can be transparent about exactly what you are saying in this question - “Look, I’m not looking for anything serious, I’m focused on building this business” - you will save yourself both time and patience and attract the right type of women, or at least the type of women you are looking for right now. So, I wouldn’t say you have to give up on dating, it’s just that in a traditional sense of getting married and having kids, that might take a back seat.

Feel free to ask for any type of clarification you may need.

Cheers.