How do I make myself visible to recruiters on LinkedIn?

This is a great question for any profession!

Optimizing LinkedIn to match your preferred job requirements is a must in today’s digital world.

Here are a few tips that will be very helpful in your dream job pursuit:

1. Headline

The first thing you should thing about is your headline. LinkedIn allows you to put a brief description about what you do right under your name. As a data scientist, you need to find a way to show how you can impact somebody’s business.

Some examples are: “I can make your data tell a story” or “I can make your data sell more goods” etc. However, the way I tell people to think about it is: If you caught me in an elevator for 30 seconds, how would you convey to me what you do?That’s what you need to put in your headline.

The other way is to implement Einstein’s saying: “If you can't explain it to a six year old, you don't understand it yourself.”

How would you explain to a six-year old or someone who is not familiar with your industry, what is it that you do exactly?

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The goal is not to regurgitate everything you do or how you do it, but to get them interested to say: “Oh, I need to understand more about what he/she does.”

2Career Summary

This is the most important part of your entire LinkedIn profile, and it’s right under the headline. The best thing to do here is to put number driven stats about what you’ve done or improvements you’ve brought to businesses because of your expertise. I would make 1 to 3 bullet points about the things you have accomplished in your career.

Underneath, I would make a line that says “Specialties” and make a list that will include the keywords - think of LinkedIn as a SEO in its own world - the more people search for things, the more your name will pop-up if you have the appropriate keywords included. I wouldn’t want to go insane with the keywords - you don’t want to be obnoxious - but I would focus on 3–5 keywords that you want people to find you for.

3. Experience

The biggest mistake that I see people make is including every single thing they’ve done so far in their lives - like in a resume. I wouldn’t worry too much about that.

The most important thing in the ‘Experience’ section is making sure that you are connected to one of the companies that you’d worked for. When you type the name of the company you’d worked for in the ‘Experience’ section, the logo of the company should pop up. That’s essentially what you need to be looking for.

If you work(ed) for “XYZ” company that’s known for producing great data scientists in your industry, then the recruiters will search that company and look for people from the company.

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So, you need to make sure that you are ‘attached’ to the companies you’d worked for under your ‘Experience’ section.

4. Details, Details

If you haven’t edited your profile URL yet, you should do so.

The default public profile is something like http://linkedin.com/in/yourname/...and that’s not helping to brand yourself. LinkedIn gives you the ability to create your own URL, so I would advise you to do that.

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For example my URL is: ‘www. linkedin.com/in/ChristienLouviere’. It’s easier to remember, people know my name and I own it.

5. Go Public To Excel

The last piece of advice is to make your profile visible to everyone if you haven’t done so already. If you want people to find you, make sure it’s visible to them.

You can then decide which sections of your profile you want to make private, so only you can see them, or make them visible only to your connections. Personally, I would make everything public - there is no reason to hide anything, and you want people to find you according to the keywords.

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Make sure to stand out in the crowd and make yourself KNOWN.

#AdaptorDie

What are some platforms for B2B networking, aside from LinkedIn?

The first thing to understand is that I have social selling mindset and this is important for B2B. It means that if the data is out there and you can communicate then you should be reaching out to the ecosystem where your audience already is. With that in mind these are the 5 places I can recommend and point you to:

  1. Facebook Groups

These are higly targeted groups of people you should be interacting with in your market.

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2. Facebook Messenger

Great for one-on-one communication.

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3. Words with Friends

A lot of people play games on their phone, and this game is connected to your Facebook profile and you can start a game with somebody you know or are trying to get in touch with. It’s a great ice breaker.

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4. Whatsapp

It’s a secure messaging platform that requires you to have somebody’s cell phone number. It’s a bit different that the FB Messenger experience because it’s a little bit more personal.

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5. Snapchat

Snapchat is more of a piece of software or a phone within a phone. You can text messages, videos, pictures, share links etc. It feels like a very secure environment to get in touch with people.

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Those are the 5 B2B networking platforms that I’ve used aside from LinkedIn.

Is having a LinkedIn profile still relevant for job hunting?

The short answer is: LinkedIn profile can be your number one source for a job hunt. These are the things I have done in the past that have worked for me.

First of all, I’m assuming that you’re going to have LinkedIn set up already, so it’s not like you just got one today. So, this is how I would attack this, basics first.

I’ve answered a similar question already, and I think that’s a good place to start. Here is the link to it:

Christien Louviere's answer to How can I improve my LinkedIn profile to get a data scientist job?

If you go ahead and read my answer above, you will see that the important basics are:

  1. Headline - a short description of what you do
  2. Career Summary - experience
  3. Public Profile - make sure everyone can see your profile
  4. Recognizable URL - change the URL of your profile so it contains your name/brand

Besides the advice above, here are some things you should pay attention to when using LinkedIn to find a job:

  1. Search for a job

Go to the job search, and the first thing to do is type in what you want to do. For example, I want to work as an Enterprise Sales Executive for big companies in Atlanta.

I should first start looking at where I fit amongst the applicants. It’s showing me 76 results and it’s telling me I’m in the top 25% for this job - that’s okay. Top 50% for this job is not good at all - basically, it’s terrible. Don’t waste you time on the jobs you have no opportunity at. The jobs where I’m in the top 12% or 10% applicants, would be a perfect fit for me, and that’s what I’m looking for.

Don’t spend time with these top 50%, you probably won’t get a shot at them because these people are most possibly making quick decisions.

LI Job Search Top Opps.png

2. Apply for the job

Now, let’s pick the job were I’m amongst the top 10% applicants, apply for it, and go through the formal process. Don’t bother going to their website unless they specifically direct you to it, otherwise it’s a waste of time.

3. Linked Helper

Then, we’re going to use a program called LinkedHelper which is a third party application - it’s only $13 per month, and if you’re not willing to invest, I think you’re going to have a very hard time with personal brading and finding a good job.

So, next go to Sign In to LinkedIn - Sales Navigator. Let’s go ahead and search for leads. Type in the company name - eg. TopTal - for the function we’ll choose HR. The cool thing about this is that you also know you will be working in sales, so you might put sales in as well.

LSN Lead Filters.png

We hit search, and in the separate window you see Linked Helper down there, so scroll and find ‘Profile Extractor’. What you want to do is hit ‘Collect’ and the program collects the profiles automatically.

LinkedHelper Profile Extractor.png

Next, ‘Collect Contacts from the Search’ - we want to create a list, as a sample job search extract and hit the ‘Extract’ button. The program will then visit the profiles for you and create a .csv file with all their information. The key information that we’re trying to get out of it is their LinkedIn URL (not their email address).

LinkedHelper AutoVisitor.png

The next action window from the LinkedHelper tells you when the next action is going to happen because it’s tricking the LinkedIn algorithm into thinking it’s an actual person. What’s happening is LinkedHelper is going to visit the next profile every 10 seconds and extract all needed information. So, I’m going to stop this, then export the file and download as a .csv.

4. Rocket Reach

Next, we will take the .csv and and upload it into a program called Rocket ReachThe program then matches LinkedIn and email-address with other social profiles of the people. However, we only want them matched to Facebook. Why? We’re going to take that file and download after you’ve matched it, and take it to the Facebook Ads Manager.

RocketReach Match.png

5. Facebook Ads Manager

Go ahead and click ‘Create’ campaign, ads set, traffic offer, audience, etc. Go ahead and jump to creating an audience - click ‘Create New Audience’ and do a custom audience. Next, upload that .csv file that you just matched with Rocket Reach and watch Facebook do its magic. Now, it’s uploading and matching profiles. We’ll basically be sending personal ads to recruiters in the space.

FB Custom Audience Match.png

Instead of just making a file of list of TopTal recruiters, I would do this for every job and that way you’re building the same audience on Facebook - and when you create the ads you can make them specific to that individual opportunity.

6. Creating the ad

Be careful with creating the ad - choose a head-shot image that is clean and professional. If you don’t have a good head-shot, I would recommend going with theHead Shot Truck Company - a really cool concept, they have trucks designed as fully equiped studios and do a great job with headshots (they did mine). And then if you need somebody, go visit We Work - it’s shared office space that’s got million locations because their valuation is ridiculous. They’re killin’ it!

Next, your website URL is going to be your LinkedIn URL. For your text, I would adjust it to fit the job specifications, e.g. ‘TopTal needs to hire menow’. What’s going to happen is, let’s say you have 100 people from TopTal in your custom audience, they’re going to see this ad in their feed and when they hit the ‘Learn More’ button, they’re going right to your profile.

FB Ad Example.png

7. Budget

With budgeting, try $5-$10 a day, or whatever you feel comfortable with. Run it for a week and see what happens. I usually do ads for 48h, evaluate how it’s performing and throw more money at the ones that are doing great. You can set your daily budget at whatever you wish, I think the minimum is $5.

So, that’s the big first part of what we’re doing: find the desired job, use sales navigator and search for people in charge, run Linked Helper to find URLs, match them using Rocket Reach, make a custom audience and the ads for each job.

8. The last step

So, now you’re running the ads. The last step of the process is to use Linked Helper again. Let’s get back to our search in the Sales Navigator. Click ‘Collect again’ and let it run over night. Now go ahead and hit ‘Visit’, and it starts visiting next profiles you have, What’s going to happen, is the HR people will see you in their Facebook feed, and when they see who searched for them and visited their profiles, they’re going to see you there as well.

Don’t get overwhelmed and intimidated by the process, once you get into it you’ll see it’s super simple for our purposes.

Essentially, you need to do basically the 1% of nobody else is doing. Everybody else is going to follow all these other generic answers - email and apply to the job through the company’s website - which is a waste of time. You got to be a little bit smarter than everybody else, and showing that kind of initiative is going to make you look great in people’s eyes!

Good luck!

Is it okay to message the hiring manager in LinkedIn (1st degree connection) after I have sent my job application? What should I tell him/her for me not to sound annoying?

The worst way to answer this question is with a ‘NO’. One of the answers here says: “You shouldn’t message the hiring manager directly unless they’ve explicitly asked you to.” - BULLSHIT.

This is 2018, it’s a hand-to-hand combat to get a job in just about any profession. So, unless they’re beating down the door to get to you, I highly suggest being aggressive and reaching out to the hiring manager, whether they’re the 1st degree connection or not.

This is how you do it. Let’s say you’re searching for a job on LinkedIn, I’ve typed in Enterprise Sales Executive, and I’m searching for the jobs where I have a high chance of getting into (among the top 10–12% applicants).

LI Job Shot.png

This above is a good example at Workfront - I am among the top 10% of applicants, and 6 of my connections work here. I’m going to first open the job in a new tab, and look at the job specifications and responsibilities. I’m going to assume that the first couple of bullet points are of the most priority.

LI Job First Bullet.png

Next, I’m going to pick one or all 6 connections that work at the Workfront, in this case I’m picking somebody I know, named Brice. He is a connection with the sales department of the company. In this case, I also know the recruiter. Then we want to search for hiring managers.

Go to the Sales Navigator: Sign In to LinkedIn and search for leads - we are looking for the company we’re applying to. We don’t know who the hiring manager is, but we do know the VP of Sales is responsible for driving revenue, so these guys Steve and Carl (see image below) will be good people to contact because they are the head of sales.

LSN Lead Generator.png

While they’re probably not the exact hiring managers we’re looking for, they can point you to the right place. Let’s now open Carl’s profile in the new tab. You will want to have Rocket Reach downloaded for the next step and make sure you have its Chrome extension. You can see that there’s a one right there which means they have some contact information. We’ll hit that and it tells you his work email, so go ahead and hit add. I will go ahead and put it in my personal CRM Vault.

Rocketreach SS.png

Now that we got his email address, we can go ahead and email Carl. So, what to write to him?

I would type in “Top 10% candidate for the job” in the subject line. Then “//Director, Sales Enterprise”, and simply say “I can meet and exceed al quarterly and annual quotas for the entreprise sales executive team” and show an attachment of the screenshot where LinkedIn said so.

That’s what I would do to apply for the Job!

How do I effectively use LinkedIn to find a job?

Most of the answers to this question are relatively generic. I’m going to show you some ways that can help you quickly find a job using LinkedIn. These are the things I have done in the past that have worked for me.

In short, for every $50,000 you want to make it’s going to make approximately 3 months. I was able to do make that happen in 60 days through a variety of things.

First of all, I’m assuming that you’re going to have LinkedIn set up already, so it’s not like you just got one today. So, this is how I would attack this, basics first.

I’ve answered a similar question already, and I think that’s a good place to start. Here is the link to it:

Christien Louviere's answer to How can I improve my LinkedIn profile to get a data scientist job?

If you go ahead and read my answer above, you will see that the important basics are:

  1. Headline - a short description of what you do
  2. Career Summary - experience
  3. Public Profile - make sure everyone can see your profile
  4. Recognizable URL - change the URL of your profile so it contains your name/brand

Besides the advice above, here are some things you should pay attention to when using LinkedIn to find a job:

  1. Search for a job

Go to the job search, and the first thing to do is type in what you want to do. For example, I want to work as an Enterprise Sales Executive for big companies in Atlanta.

I should first start looking at where I fit amongst the applicants. It’s showing me 76 results and it’s telling me I’m in the top 25% for this job - that’s okay. Top 50% for this job is not good at all - basically, it’s terrible. Don’t waste you time on the jobs you have no opportunity at. The jobs where I’m in the top 12% or 10% applicants, would be a perfect fit for me, and that’s what I’m looking for.

Don’t spend time with these top 50%, you probably won’t get a shot at them because these people are most possibly making quick decisions.

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2. Apply for the job

Now, let’s pick the job were I’m amongst the top 10% applicants, apply for it, and go through the formal process. Don’t bother going to their website unless they specifically direct you to it, otherwise it’s a waste of time.

3. Linked Helper

Then, we’re going to use a program called LinkedHelper which is a third party application - it’s only $13 per month, and if you’re not willing to invest, I think you’re going to have a very hard time with personal brading and finding a good job.

So, next go to Sign In to LinkedIn - Sales Navigator. Let’s go ahead and search for leads. Type in the company name - eg. TopTal - for the function we’ll choose HR. The cool thing about this is that you also know you will be working in sales, so you might put sales in as well.

02.png

We hit search, and in the separate window you see Linked Helper down there, so scroll and find ‘Profile Extractor’. What you want to do is hit ‘Collect’ and the program collects the profiles automatically.

03.png

Next, ‘Collect Contacts from the Search’ - we want to create a list, as a sample job search extract and hit the ‘Extract’ button. The program will then visit the profiles for you and create a .csv file with all their information. The key information that we’re trying to get out of it is their LinkedIn URL (not their email address).

04.png

The next action window from the LinkedHelper tells you when the next action is going to happen because it’s tricking the LinkedIn algorithm into thinking it’s an actual person. What’s happening is LinkedHelper is going to visit the next profile every 10 seconds and extract all needed information. So, I’m going to stop this, then export the file and download as a .csv.

4. Rocket Reach

Next, we will take the .csv and and upload it into a program called Rocket ReachThe program then matches LinkedIn and email-address with other social profiles of the people. However, we only want them matched to Facebook. Why? We’re going to take that file and download after you’ve matched it, and take it to the Facebook Ads Manager.

05.png

5. Facebook Ads Manager

Go ahead and click ‘Create’ campaign, ads set, traffic offer, audience, etc. Go ahead and jump to creating an audience - click ‘Create New Audience’ and do a custom audience. Next, upload that .csv file that you just matched with Rocket Reach and watch Facebook do its magic. Now, it’s uploading and matching profiles. We’ll basically be sending personal ads to recruiters in the space.

06.png

Instead of just making a file of list of TopTal recruiters, I would do this for every job and that way you’re building the same audience on Facebook - and when you create the ads you can make them specific to that individual opportunity.

6. Creating the ad

Be careful with creating the ad - choose a head-shot image that is clean and professional. If you don’t have a good head-shot, I would recommend going with theHead Shot Truck Company - a really cool concept, they have trucks designed as fully equiped studios and do a great job with headshots (they did mine). And then if you need somebody, go visit We Work - it’s shared office space that’s got million locations because their valuation is ridiculous. They’re killin’ it!

Next, your website URL is going to be your LinkedIn URL. For your text, I would adjust it to fit the job specifications, e.g. ‘TopTal needs to hire menow’. What’s going to happen is, let’s say you have 100 people from TopTal in your custom audience, they’re going to see this ad in their feed and when they hit the ‘Learn More’ button, they’re going right to your profile.

07.png

7. Budget

With budgeting, try $5-$10 a day, or whatever you feel comfortable with. Run it for a week and see what happens. I usually do ads for 48h, evaluate how it’s performing and throw more money at the ones that are doing great. You can set your daily budget at whatever you wish, I think the minimum is $5.

So, that’s the big first part of what we’re doing: find the desired job, use sales navigator and search for people in charge, run Linked Helper to find URLs, match them using Rocket Reach, make a custom audience and the ads for each job.

8. The last step

So, now you’re running the ads. The last step of the process is to use Linked Helper again. Let’s get back to our search in the Sales Navigator. Click ‘Collect again’ and let it run over night. Now go ahead and hit ‘Visit’, and it starts visiting next profiles you have, What’s going to happen, is the HR people will see you in their Facebook feed, and when they see who searched for them and visited their profiles, they’re going to see you there as well.


Don’t get overwhelmed and intimidated by the process, once you get into it you’ll see it’s super simple for our purposes.

Essentially, you need to do basically the 1% of nobody else is doing. Everybody else is going to follow all these other generic answers - email and apply to the job through the company’s website - which is a waste of time. You got to be a little bit smarter than everybody else, and showing that kind of initiative is going to make you look great in people’s eyes!

Good luck!

Is endorsing people on LinkedIn a good sales strategy?

A lot of people answer a strightforward “NO” to this question because they see it as outdated since LinkedIn allows you to endorse people by default.

I agree with this thinking, but I think there is a better way to look at this - if you can invest a little bit of money, about $15, in a tool called Linked Helper it is absolutely worth it!

Endorsing people on LinkedIn keeps you top-of -mind, because when you endorse a person for whatever skill, you’re not only making them feel good but also LinkedIn is going to tell them who endorsed them. So, it keeps you top-of-mind.

With Linked Helper you don’t have to spend a lot of energy to do this because it will do it automatically for you. How do you do it?

1. Download and Install Linked Helper

It’s a pretty simple process and they guide you through it.

2. Collect and Endorse

There are 4 tabs on Linked Helper, and on the second tab it says “Endorse my Contacts”.

LI See Your Network.png

All you do is go your network of people, and click “Collect” and it will automatically start collecting all your contacts that you have already. I wouldn’t recommend doing all of them at once - do a 100 or so for the start.

LinkedHelper Endorse.png

3. Endorse Contacts

Then, all you do is click the “Endorse” button. What happens is Linked Helper goes to those profiles and starts endorsing them for 1,2,3 skillsets. You can run it and just move that window into the Background.

LinkedHelper Automate.png

What’s happening is it’s notifying people that you’re thinking about them or you’re aware of them. Just because you’ve automated it, doesn’t mean you’re not. It just means you have only so much time in the day, and you’re using a tool that makes it easier for you. They don’t know that, so what’s the harm in it anyways.

I think endorsing people is a great way of increasing sales from the standpoint of increasing visibility in the minds of your Clients.

Is there a way to determine if a domain is using Google Apps for email?

The answer is really simple. Some of the previous answers emphasize using Google Domain Tester, etc.

I actually prefer to use MX Toolbox because it tells you what email service provider any domain you type in is using.

MX Lookup.png

What you can do is go to the MX Toolbox website, and look up the domains. Below I typed in the one that I know uses Google Apps:

MX AODocs.png

As you can see, I typed in “aodocs.com”, and the email service provider is Google Apps. That’s the main piece of Information you need.

Here is also an example of a domain that doesn’t use Google Apps (microsoft.com).

MX Microsoft.png

As you can see in the screenshot above, the email service provider is not Google Apps but Microsoft Office.

So, using MX Toolbox makes it super easy to tell what email service provider the domain you search for is using. I think this is the easiest and best way to go.

How can I improve my LinkedIn profile to get a data scientist job?

This is a great question for any profession!

Optimizing LinkedIn to match your preferred job requirements is a must in today’s digital world.

Here are a few tips that will be very helpful in your dream job pursuit:

1. Headline

The first thing you should thing about is your headline. LinkedIn allows you to put a brief description about what you do right under your name. As a data scientist, you need to find a way to show how you can impact somebody’s business.

Some examples are: “I can make your data tell a story” or “I can make your data sell more goods” etc. However, the way I tell people to think about it is: If you caught me in an elevator for 30 seconds, how would you convey to me what you do?That’s what you need to put in your headline.

The other way is to implement Einstein’s saying: “If you can't explain it to a six year old, you don't understand it yourself.”

How would you explain to a six-year old or someone who is not familiar with your industry, what is it that you do exactly?

LI Headline.png

The Goal is not to regurgitate everything you do or how you do it, but to get them interested to say: "Oh, I Need to understand more about what he/she does."

2Career Summary

This is the most important part of your entire LinkedIn profile, and it’s right under the headline. The best thing to do here is to put number driven stats about what you’ve done or improvements you’ve brought to businesses because of your expertise. I would make 1 to 3 bullet points about the things you have accomplished in your career.

Underneath, I would make a line that says “Specialties” and make a list that will include the keywords - think of LinkedIn as a SEO in its own world - the more people search for things, the more your name will pop-up if you have the appropriate keywords included. I wouldn’t want to go insane with the keywords - you don’t want to be obnoxious - but I would focus on 3–5 keywords that you want people to find you for.

3. Experience

The biggest mistake that I see people make is including every single thing they’ve done so far in their lives - like in a resume. I wouldn’t worry too much about that.

The most important thing in the ‘Experience’ section is making sure that you are connected to one of the companies that you’d worked for. When you type the name of the company you’d worked for in the ‘Experience’ section, the logo of the company should pop up. That’s essentially what you need to be looking for.

If you work(ed) for “XYZ” company that’s known for producing great data scientists in your industry, then the recruiters will search that company and look for people from the company.

LI Connect to Companies.png

So, you need to make sure that you are ‘attached’ to the companies you’d worked for under your ‘Experience’ section.

4. Details, Details

If you haven’t edited your profile URL yet, you should do so.

The default public profile is something like linkedin.com/in/yourname/alphanumericcharacters’ and that’s not helping to brand yourself. LinkedIn gives you the ability to create your own URL, so I would advise you to do that.

LI Custom Profile URL.png

For example my URL is: ‘www. linkedin.com/in/ChristienLouviere’. It’s easier to remember, people know my name and I own it.

5. Go Public To Excel

The last piece of advice is to make your profile visible to everyone if you haven’t done so already. If you want people to find you, make sure it’s visible to them.

You can then decide which sections of your profile you want to make private, so only you can see them, or make them visible only to your connections. Personally, I would make everything public - there is no reason to hide anything, and you want people to find you according to the keywords.

LI Public Profile.png

You’ve got a lot of competition out there, but data scientists are in high demand. Make sure to stand out in the crowd and make yourself known.

Hope this helps! Good luck!